21 ICONS South Africa is a proven format that can be replicated in regions across the globe. By distributing engaging, relevant content to a diverse audience, 21 ICONS South Africa delivered remarkable Return on Investment to its title sponsor, Mercedes-Benz South Africa. The project achieved cumulative reach of over 750 million.



21 ICONS South Africa is made possible by Mercedes-Benz South Africa together with the support of Nikon, Deloitte, and Momentum.

Its South African distribution partners include the SABC, the Sunday Times, City Press, 5FM, South African Airways, Mango Airlines, Airport.tv, and Showmax. Internationally, 21 ICONS South Africa has been distributed by News Corp publications including the Wall Street Journal, the Times, and the Australian.

21 ICONS South Africa is endorsed by The Department of Arts and Culture of South Africa.